Right now, the future our kids will inherit looks pretty bleak.
Climate change is such a huge catastrophic issue that for a lot of people it's too big to engage with, or is too intangible to consider as being real right now.
We need to bring this back down to earth to give people the knowledge that they have a choice, that this is something that they can control and that they can do in a very simple way by making more informed decisions about what to buy, how to live, how to vote.
It's all about creating an understanding that you can make a responsible choice. And it doesn't have to change your life dramatically - making responsible choices around how to limit the effects of climate change doesn't mean that you're gonna have to suddenly become entirely self-sufficient.
What we need is a new narrative. We have evolved and succeeded as a species because of our ability to cooperate, how we relate to each other is how we hold our societies together. The stories we tell ourselves and others underpin our beliefs and guide our actions. We need to break up this huge issue, make it real and make it relatable - it needs to be a shared story of hope.
If we all make the right choices, if we are all aligned, then the institutions that are not moving fast enough have no choice but to move. Our mission is to bring people together under the same storyline - that it's possible, that we have the power, and we can do it now.